Senior Living Digital Marketing
Done Differently

Building Connections, Fostering Engagement, and Cultivating Communities

Our Experts Can Assist Senior Living Facilities in Surviving in the Digital Age

We understand the specific requirements of senior care homes and can help you reach your target audience online. SJ2 Digital provides transparent and efficient digital marketing solutions needed to excel in the senior living industry. We supply a comprehensive data-driven approach, utilizing advanced digital marketing techniques proven to increase qualified leads. We have been assisting businesses in the senior care market for a while, and we are eager to help your facility reach new heights.

Lead generation starts with customers who are actively researching: The Right Customer, at the Right Time, in the Right Place, at the Right Price

Services that become your Resources

  • sj2-seo

    Search Engine Optimization

    Boost exposure and trust through targeted keywords and improved website content.

  • sj2-ppc

    Pay-Per-Click Management

    Increase leads with optimized paid campaigns and ongoing maintenance.

  • sj2-web-server-management

    Website & Server Management

    Ensure seamless operation, security, and performance.

  • sj2-social-marketing

    Social Media Marketing

    Reach a wider audience, raise brand recognition, and generate website traffic.

  • sj2-design-services

    Design Services

    Enhance brand identity and drive conversions with professional Web, Print, Display and Email Design services.

  • sj2-programmatic-advertising

    Programmatic Advertising

    Target potential residents for brand awareness and meaningful connections to stay ahead.

Our Story
Reshaping Horizons

Have you ever wondered how Senior Living Directory Listings are able to build a multi-billion unicorn with almost 1000 employees on the backs of an industry that despises them? No other industry in America (perhaps except for the mafia) is so universally disliked by their own customers. Like a piece of food stuck in between his teeth, that question has bothered and baffled Jacob for years while serving on the Executive Board of the American Senior Housing Association. How did they do? How can they maintain their grip? Jacob listened to endless complaints from industry CEOs in ASHA board meetings for years.

The answer to this question came unexpectedly from a conversation with Jacob’s long-time friend. A highly experienced digital marketing executive who runs search and social advertising for a large automotive company. “Jacob,” he said, “We have the exact same problem in the auto industry with directory listing. In the auto business directory listing services exist, but they only own a very small segment of the market. We are probably just better at outranking them in the car business than you guys in the senior living industry. I’m sure I could use many of the same techniques we use to outrank directory listings in the auto business and apply them to senior living.”

And with that SJ2 Digital was born. Outranking Senior Living Directories has become our obsession, it is our company’s north star. Nobody goes onto Google looking Senior Listing Directories. They are looking for your community. The bad news is that these directories use a variety of methods to trick Google into thinking they are the actual community the customer wants to see. Google then sends your traffic to their website, who then forces you to buy your own customers back at a premium. The good news is that by outranking these directory listings and your competition, you allow your community to recapture those lost revenue dollars.

In our first 12 months in operation, SJ2 has grown to become the digital marketing agency for over 250 communities throughout the country, and we are providing digital marketing to some of the most well-respected operators in the US. We have grown beyond Pay-Per-Click into a full-service digital marketing agency providing display ads, SEO, social media ads, and web development. Let us show you how you can outrank your competition and help get them out of your P&L.

Who We Assist

We specialize in helping various types of senior living facilities successfully reach their target demographic

  • Independent Living Communities

  • Assisted Living Facilities

  • Memory Care Units

  • Continuing Care Retirement Communities (CCRCs)

  • Skilled Nursing Facilities

  • Active Adult Communities

  • Respite Care Centers

  • Hospice Care Centers

  • Adult Day Care Centers

  • Rehabilitation Centers

Book your 30-minute strategy session today and Transform Your Business

We can create customized marketing tactics that highlight the unique qualities and benefits of your senior care institution, attracting and engaging potential residents and their families.

Allow us to collaborate with you to improve your internet presence and make significant relationships with individuals looking for outstanding senior living choices.